Event services, sponsorship & partnership, marketing
The leading global charity to cure type 1 diabetes, JDRF, staged an opulent fundraising event at the LAPADA Art & Antiques Fair in London on 17th September 2018.
The elegant one-of-a-kind Venetian-themed evening sought to ‘unmask type 1 diabetes’, raise awareness of this hidden condition affecting approximately 400,000 people in the UK, and raise money to go towards ground-breaking research with the hope to one day unmask the cure.
During the lavish affair, guests enjoyed cocktails and canapés, and were able to savour a private view of the exquisite arts and antiques, whilst illusionist, Jamie Raven entertaining guests with his magic. The LAPADA restaurant was transformed into a magical setting for the black-tie dinner where guests were serenaded by the Midnight Blue jazz trio before enjoying a feast created by celebrity chef, Theo Randall, regaled by renowned auctioneer Hugh Edmeades and a stunning performance by the London Festival Opera.
Raffle and auction prizes featured:
A private lesson with Sheku Kanneh-Mason, the cellist who performed at the wedding of Prince Harry and Meghan Markle.
Bespoke brooch designed and created for the JDRF Party at LAPADA by Lucas Rarities
Hermes classic Black Birkin handbag
What we did
- • Strategy and guidance on creating compelling new marketing material
- • Created & fostered strategic partnerships, resulting in a collaboration with celebrity chef, Theo Randall
- • Helped to develop the theme of the event ‘unmask type 1’
- • Ongoing support during the event
- • Garnered numerous ‘money can’t buy’ prizes through nth Degree’s connections
The hugely successful event raised £1/4m for the charity on the night
“I worked with Niki Shefras at nth Degree Consultancy on The JDRF Party at LAPADA fundraiser. She was an excellent Executive Committee member and was instrumental in helping to organise this event. The event was an enormous undertaking of filling the LAPADA tent with 700 guests for a reception and 200 guests for a private auction dinner all in aid of JDRF, the leading research charity for Type 1 diabetes. nth Degree Consultancy secured some wonderful auction prizes and also Theo Randall as the Chef for the evening, helping to raise £250,000 for JDRF. Niki was enthusiastic, organised and very supportive. She is an incredible person to work with and extremely hard working. I would highly recommend her and am happy to be reached with any questions”
“I had the pleasure of working with Niki Shefras at nth Degree Consultancy when she became a member of the charity's Executive Committee for our fundraising event at the LAPADA Art & Antiques Fair which took place in September 2018. Niki was extremely engaged, creative and forward thinking. Niki made introductions and secured a number of high-level prizes for our auction, as well as securing the celebrity chef, Theo Randall, which added fantastic value and PR to the event. I would highly recommend working with Niki Shefras and the nth Degree Consultancy”.